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Privacy Policy
Last Updated: January 2025
1. Introduction
Welcome to the eFlow Information Portal. This privacy policy explains how we handle information when you visit our website. We are committed to protecting your privacy and complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR).
Important Notice: This is an informational website about eFlow toll payment services. We are not affiliated with the official eFlow service operated by Transport Infrastructure Ireland (TII). For official eFlow services, please visit eflow.ie
2. Information We Collect
2.1 Information You Provide
This website does not collect personal information directly from users. We do not have contact forms, registration systems, or payment processing.
2.2 Automatically Collected Information
When you visit our website, certain information may be automatically collected through cookies and similar technologies:
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- IP address (anonymized)
- Device information
3. Cookies
3.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.
3.2 Types of Cookies We Use
- Essential Cookies: Required for the website to function properly, including cookie consent preferences
- Analytics Cookies: Help us understand how visitors use our website (only with your consent)
- Advertising Cookies: Used for Google Ads remarketing (only with your consent)
3.3 Managing Cookies
You can control cookies through:
- Our cookie consent banner when you first visit the site
- Your browser settings to block or delete cookies
- Opt-out tools provided by advertising networks
4. How We Use Information
Information collected through this website is used solely for:
- Improving website functionality and user experience
- Analyzing website traffic and usage patterns
- Complying with legal obligations
- Serving relevant advertisements (with your consent)
5. Google Ads and Remarketing
This website may use Google Ads for advertising purposes. Google may use cookies to serve ads based on your visits to this and other websites. You can opt out of personalized advertising by visiting Google Ads Settings.
5.1 Google Ads Compliance
We comply with Google Ads policies by:
- Providing clear and accurate information
- Obtaining user consent before placing advertising cookies
- Clearly disclaiming our non-affiliation with official eFlow services
- Not collecting sensitive personal information
- Providing transparent privacy practices
6. Data Sharing and Third Parties
We do not sell, trade, or rent your personal information. We may share anonymized data with:
- Google Analytics: For website analytics (with your consent)
- Google Ads: For advertising purposes (with your consent)
- Hosting Provider: For website hosting and maintenance
7. Data Security
We implement appropriate technical and organizational measures to protect information collected through our website, including:
- SSL/TLS encryption for data transmission
- Regular security updates and monitoring
- Limited access to data
- Secure hosting infrastructure
8. Your Rights (GDPR)
Under GDPR, you have the following rights:
- Right to Access: Request information about data we hold
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data
- Right to Restrict Processing: Request limitation of data processing
- Right to Data Portability: Request transfer of your data
- Right to Object: Object to data processing
- Right to Withdraw Consent: Withdraw consent at any time
9. Children's Privacy
This website is not intended for children under 16 years of age. We do not knowingly collect information from children.
10. International Data Transfers
Information collected may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place for such transfers.
11. Data Retention
We retain information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.
12. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
13. Legal Basis for Processing (GDPR)
We process information based on:
- Consent: For analytics and advertising cookies
- Legitimate Interests: For website operation and improvement
- Legal Obligation: For compliance with applicable laws
14. Disclaimer
Important: This website is an informational resource about eFlow toll payment services in Ireland. We are not affiliated with, endorsed by, or connected to:
- Transport Infrastructure Ireland (TII)
- The official eFlow service (eflow.ie)
- Any government agency or official toll collection service
For official eFlow services, account management, toll payments, and customer support, please visit the official website at eflow.ie
15. Contact Information
For questions about this privacy policy or to exercise your rights, please contact us through the official eFlow channels at eflow.ie
16. Supervisory Authority
If you have concerns about how we handle your data, you have the right to lodge a complaint with the Irish Data Protection Commission:
Data Protection Commission
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Ireland
Website: www.dataprotection.ie
17. Cookie Policy Details
17.1 Essential Cookies
- cookieConsent: Stores your cookie preferences (expires: 1 year)
17.2 Analytics Cookies (Optional)
- _ga: Google Analytics - distinguishes users (expires: 2 years)
- _gid: Google Analytics - distinguishes users (expires: 24 hours)
- _gat: Google Analytics - throttles request rate (expires: 1 minute)
17.3 Advertising Cookies (Optional)
- _gcl_*: Google Ads - conversion tracking (expires: 90 days)
- IDE: Google DoubleClick - ad serving (expires: 1 year)
18. Your Choices
You can control your privacy through:
- Accepting or rejecting cookies via our cookie banner
- Adjusting browser settings to block cookies
- Using private/incognito browsing mode
- Opting out of personalized ads via Google Ads Settings
- Installing browser extensions that block tracking
19. Compliance Certifications
This website is designed to comply with:
- General Data Protection Regulation (GDPR)
- ePrivacy Directive
- Google Ads Policies
- Irish Data Protection Act 2018
- WCAG 2.1 AA Accessibility Standards
Effective Date: January 1, 2025
Version: 1.0
This privacy policy is provided in English and complies with Irish and EU data protection requirements.